In the modern era of digitalization, mobile applications have become a key tool for planning and organizing trips. The purpose of this master's thesis was to create a prototype of a mobile application for travel organization, featuring a user-friendly and visually appealing interface designed in accordance with the principles of user-centered design, ensuring adaptation to the actual needs of users.
In the theoretical part, the concept of mobile applications, their types, and the planning process were presented. A deeper analysis was conducted on user experience, key principles in user experience design, and related methods. Additionally, the thesis explored the concept of user interfaces and Gestalt principles in their design. The study also defined user-centered design and design thinking.
In the practical part, an analysis of the existing state of travel organization applications on the market was first conducted. This was followed by a survey using Google Forms to involve users and gain insight into their desires and needs regarding the application. Based on this, two target groups were selected, and two personas were created. Subsequently, the information architecture and wireframes were developed. The Figma tool was used for prototyping, enabling efficient design and testing of user interfaces. The next step was designing the user interface. We created two versions of the prototype, on which we conducted formative evaluation, which showed that the second version of the prototype was better. This second version was then used for the final evaluation. To assess the user experience, we utilized validated UEQ and SUS questionnaires and conducted a final interview regarding the overall impression of the application. The evaluation with participants confirmed that we successfully created a prototype of the application with a good user experience and a clear, intuitive user interface.
The result of this master's thesis is a developed prototype of a mobile application for travel organization, enhancing clarity and simplifying trip organization. The prototype includes key functionalities such as expense tracking, storing important documents (e.g., flight tickets), a pre-prepared checklist of essential packing items, and the ability to create a travel plan with activities.
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