Heatmaps : a tool for studying book selection preferences on discovery platforms

Merčun, Tanja (author), Kuhar, Maja (author), Jug, Tjaša (author)

This study evaluates the usefulness of heatmaps in understanding user preferences during book selection in online discovery platforms. It compares two heatmaps generated from user clicks and eye-tracking data to identify key metadata influencing readers’ choices. Initial results indicate that click heatmaps can be a useful tool for this type of investigation, especially considering the cost of eye-tracking, which is typically used to generate attention heatmaps.

• Language: English
• Keywords: heatmaps, metadata, books, book platforms
• Typology: 1.08 - Published Scientific Conference Contribution
• Organization: FF - Faculty of Arts
• Publication status: Published
• Publication version: Version of Record
• Publication date: 15.10.2024
• Year: 2024
• Number of pages: Str. 1021-1023
• PID: 20.500.12556/RUL-169246
• UDC: 02:004.5
• DOI: 10.1002/pra2.1173
• COBISS.SI-ID: 214552835
• Publication date in RUL: 20.05.2025

Record is a part of a monograph

• Title: Putting people first : responsibility, reciprocity, and care in information research and practice
• Editors: Heather O'Brien, June Abbas, Garrett Doherty
• Place of publishing: Leesburg
• Publisher: Association for Information Science and Technology
• Year: 2024
• COBISS.SI-ID: 214542851
• Collection title: Proceedings of the Association for Information Science and Technology
• Collection numbering: ǂvol. ǂ61
• Collection ISSN: 2373-9231

Secondary language

• Language: Slovenian
• Keywords: toplotni zemljevidi, metapodatki, knjige, knjižni portali, Dobreknjige.si

Projects

• Funder: ARIS - Slovenian Research and Innovation Agency
• Project number: P5-0361
• Name: Modeliranje bibliografskih informacijskih sistemov