Osvežitev in dopolnitev celostne grafične podobe slovenskega glasbenika

Ručman, Tinkara (author), Ahtik, Jure (mentor)

Namen diplomske naloge je bil oblikovati novo vizualno identiteto za slovenskega glasbenika Vazza in zagotoviti prilagodljivost vizualne identitete na različnih platformah s poudarkom na promocijskih izdelkih. Nova identiteta je bila zasnovana tako, da se bo ujemala z umetnikovo razvijajočo se glasbo in bo služila kot predstavitev njegove blagovne znamke ter osebne identitete. S projekti, ki prihajajo, je potreba po osveženi vizualni identiteti postala skoraj nujna. Postopek dela je vključeval poglobljeno analizo naročnika in njegove trenutne identitete, glasbenega trga, ciljnega občinstva in uporabe barvnih palet pri sodobni vizualni blagovni znamki. Na kratko smo predstavili naš navdih za novo vizualno podobo in načine tiska, ki se uporabljajo v knjigah iz 19. stoletja. Postopek oblikovanja je potekal z uporabo programov Adobe Illustrator in Photoshop. Prvi korak je bil izbor tipografije, ki je spominjala na stare tiskane knjige, nato pa so sledile prilagoditve za zagotovitev edinstvenosti. Ko smo bili zadovoljni z rezultatom prilagajanja tipografije, smo dodali različne teksture logotipu in sekundarnemu grafičnemu simbolu. Novi identiteti smo določili tudi primarno tipografijo. Rezultat te raziskave je bila nova, vsestranska vizualna identiteta, ki je avtorju zagotovila trdne temelje za prihodnje projekte. Prenovljena identiteta ne odraža le razvoj umetnika, temveč omogoča večjo prilagodljivost identite v prihodnosti in nam omogoča večjo svobodo pri oblikovanju promocijskih izdelkov. Nova identiteta zagotavlja kohezivnost in prepoznavnost ter krepi umetnikovo podobo na različnih platformah, hkrati pa ostaja prilagodljiva za prihodnje ustvarjalne usmeritve.

• Language: Slovenian
• Keywords: grafično oblikovanje, vizualna identiteta, promocijski izdelki, glasbena industrija
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2025
• PID: 20.500.12556/RUL-168732
• Publication date in RUL: 19.04.2025

Secondary language

• Language: English
• Title: Revitalizing and Enhancing Visual Identity for Slovenian Musician

Abstract

The aim of the thesis was to design a new visual identity for a Slovenian artist Vazz, ensuring its adaptability across various platforms, with a primary focus on merchandise. The new identity was designed to align with the artist’s evolving musical direction, serving as a representation of his brand, artistic persona, and personal identity. With the upcoming new projects, the need for a refreshed visual identity became almost necessary. The research process involved an in-depth analysis of the client and his current identity, the music market, target audience, and the use of color palettes in contemporary visual branding. We briefly outlined our inspiration for the new visual identity and the printing methods used in 19th century books. The design process was carried out using Adobe Illustrator and Photoshop. The first step was selecting typography that resonated with old printed books, followed by modifications to ensure uniqueness. Textures were then applied to both the logo and secondary element. We also decided on primary typography. As a result of this research, a new, versatile visual identity was developed, providing the artist with a strong foundation for future projects. The redesigned identity not only reflects the evolution of the artist, but also allows for greater flexibility in branding and merchandise design. The new identity ensures a cohesive and recognizable visual presence, reinforcing the artist’s image across different platforms while remaining adaptable to future creative directions.

• Keywords: graphic design, visual identity, merchandise, music industry