Analiza trajnostnih nakupnih odločitev predstavnikov generacije Z v Sloveniji : zaključna strokovna naloga visoke poslovne šole

Marolt, Mateja (author), Slavec Gomezel, Alenka (mentor)

• Language: Slovenian
• Keywords: potrošnja, vedenje potrošnikov, sustainability
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: M. Marolt
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (II, 23, 2 str.)
• PID: 20.500.12556/RUL-168678
• UDC: 366
• COBISS.SI-ID: 229993475
• Publication date in RUL: 18.04.2025

Secondary language

• Language: English
• Title: Analysis of the sustainable purchase decisions of representatives of the generation Z in Slovenia
• Keywords: consumption, consumer behaviour, sustainability