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Uvedba umetne inteligence v trženjsko strategijo za MSP GOLD LEAF : magistrsko delo
ID Karan, Jan (Author), ID Pfajfar, Gregor (Mentor) More about this mentor... This link opens in a new window, ID Zalaznik, Maja (Member of the commission for defense), ID Vangeli, Anastas (Member of the commission for defense)

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Language:Slovenian
Keywords:majhna podjetja, trženje, planiranje, strategija, umetna inteligenca, raziskave, primeri
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:J. Karan
Year:2025
Number of pages:1 spletni vir (1 datoteka PDF (IV, 72, 31 str.)
PID:20.500.12556/RUL-168669 This link opens in a new window
UDC:004.8
COBISS.SI-ID:229264899 This link opens in a new window
Publication date in RUL:18.04.2025
Views:369
Downloads:123
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Secondary language

Language:English
Title:The implementation of AI in marketing strategy for SME Gold Leaf
Keywords:small enterprises, marketing, planning, strategy, artificial intelligence, research, cases

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