Analiza ter primerjava odnosa generacije Y in generacije Z do vključujočega odnosa blagovnih znamk : magistrsko delo

Možina, Nika (author), Culiberg, Barbara (mentor), Vida, Irena (member of the commission for defense), Kolbl, Živa (member of the commission for defense)

• Language: Slovenian
• Keywords: trženje, blagovne znamke, vključenost, bojkot, medgeneracijske razlike, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: N. Možina
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (IV, 70, 31 str.)
• PID: 20.500.12556/RUL-168653
• UDC: 339.138
• COBISS.SI-ID: 226396419
• Publication date in RUL: 18.04.2025

Secondary language

• Language: English
• Title: An analysis and comparison of the attitude of generation Y and generation Z towards brand inclusivity
• Keywords: marketing, brands, inclusion, boycott, generation gap, research, analysis