Razkritje vpliva zelenega zavajanja na zaznavanje mednarodnih blagovnih znamk v modni industriji : magistrsko delo

Udovč, Maja (author), Pfajfar, Gregor (mentor), Zalaznik, Maja (member of the commission for defense), Pavasović Trošt, Tamara (member of the commission for defense)

• Language: Slovenian
• Keywords: trženje, zeleno trženje, blagovne znamke, tekstilna industrija, trajnostni razvoj, vedenje potrošnikov, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: M. Udovč
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (IV, 69, 38 str.)
• PID: 20.500.12556/RUL-168643
• UDC: 339.138
• COBISS.SI-ID: 224082691
• Publication date in RUL: 18.04.2025

Secondary language

• Language: English
• Title: Unveiling the impact of greenwashing on the perception of international brands in the fashion industry
• Keywords: marketing, green marketing, brands, textile industry, sustainable development, consumer behaviour, research, analysis