The development and role of sonic branding in Slovenian companies : master thesis

Pogorevčnik, Adam (author), Čater, Barbara (mentor), Vida, Irena (member of the commission for defense), Kolar, Tomaž (member of the commission for defense)

• Language: English
• Keywords: marketing, relationship marketing, customer relations, advertising, brands, image, corporate identity, research, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: A. Pogorevčnik
• Year: 2024
• Number of pages: 1 spletni vir (1 datoteka PDF (III, 64, 23 str.)
• PID: 20.500.12556/RUL-168629
• UDC: 339.138
• COBISS.SI-ID: 223188227
• Publication date in RUL: 18.04.2025

Secondary language

• Language: Slovenian
• Title: Razvoj in vloga zvočnega znamčenja v slovenskih podjetjih
• Keywords: trženje, marketing povezav, odnosi s strankami, oglaševanje, blagovne znamke, image, identiteta podjetja, raziskave, analiza