The rise of the metaverse has created a need for specialized marketplaces that allow users to search for and purchase virtual assets, such as NFTs, digital art, and other virtual items. This master's thesis explores the design and development of the user experience (UX) for the Metawheres platform, which functions as a search engine for metaverse marketplaces. The research began with interviews to gain insights into user expectations and the core functionalities of the platform. These insights formed the foundation for the testing process, which involved navigation, filtering, and the purchasing process. An iterative approach allowed for precise adjustments to the design based on feedback from five users. The final design ensured consistency and visual clarity, resulting in an improved user experience.
We used a combination of coding and Webflow in the development process, which allowed for rapid prototyping and design adaptability. This approach helped enhance the platform’s accessibility and enabled easy integration of different types of virtual assets, increasing the diversity and variety of offerings for users. A key part of the research was analysing user experiences, as we found that continuous testing and adjustments were essential for the platform to stay competitive in the fast-evolving metaverse market. The findings contribute to a better understanding of digital product design in virtual ecosystems, especially in the context of Web3 technologies and the unique challenges they present.
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