Co-creation and critical factors for the development of an efficient public e-tourism system

Alharmoodi, Ahmed Abdulla (author), Khan, Mehmood (author), Mertzanis, Charilaos (author), Gupta, Shivam (author), Mikalef, Patrick (author), Parida, Vinit (author)

This study identifies the factors that guide the adoption of a public e-tourism system resulting in value co-creation in the UAE. Integrating and comparing factors drawn from the third version of the Technology Acceptance Model (TAM3), the Technology-Task-Fit (TTF) theory, and push-to-use, an Analytic Hierarch Process (AHP) model was implemented with data collected using a structured questionnaire from purposively selected UAE e-tourism experts (N = 15) and analyzed using Microsoft Excel. The findings revealed that usefulness, convenience of use, and push-to-use were the most critical aspects for achieving an efficient public e-tourism system that allows for value co-creation in that order of ranking. The findings also suggest that computer self-efficiency is the most critical factor in effectively establishing an e-tourism system followed by government push-to-use. In conclusion, the findings demonstrate that usefulness and ease-of-use backed by computer self-efficiency, result demonstrability, and output quality are vital for the efficient adoption of a public e-tourism system resulting in value co-creation in the UAE.

• Language: English
• Keywords: technology task fit model, technology acceptance model-3, push-to-use, public e-tourism, analytic hierarchy process, value co-creation
• Work type: Article
• Typology: 1.01 - Original Scientific Article
• Organization: EF - School of Economics and Business
• Publication status: Published
• Publication version: Version of Record
• Year: 2024
• Number of pages: 11 str.
• Numbering: Vol. 174, article no. ǂ114519
• PID: 20.500.12556/RUL-168318
• UDC: 659.2
• ISSN on article: 0148-2963
• DOI: 10.1016/j.jbusres.2024.114519
• COBISS.SI-ID: 186206723
• Publication date in RUL: 09.04.2025

Record is a part of a journal

• Title: Journal of business research
• Shortened title: J. bus. res.
• Publisher: Elsevier
• ISSN: 0148-2963
• COBISS.SI-ID: 25694208

Licences

• License: CC BY 4.0, Creative Commons Attribution 4.0 International
• Link: http://creativecommons.org/licenses/by/4.0/
• Description: This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.

Secondary language

• Language: Slovenian
• Keywords: turizem, trajnostni razvoj, družbeni informacijski sistem

Projects

• Funder: ARIS - Slovenian Research and Innovation Agency
• Project number: P5-0441-2023
• Name: Regeneracija ekonomije in posla