The COVID-19 pandemic has significantly reshaped consumer shopping habits, as restrictive measures severely limited physical purchases, while online shopping became the primary channel for accessing products and services. Consequently, digital sales experienced accelerated growth, prompting companies to develop effective digital strategies and adapt their business models. This thesis examines the impact of the pandemic on the frequency of online purchases and analyzes long-term changes in consumer behavior. It focuses on the Technology Acceptance Model (TAM) and explores how perceived usefulness and ease of use influence behavioral intentions and the actual adoption of online shopping. Findings indicate that the frequency of online purchases increased significantly during the pandemic, primarily due to time savings and convenience. Moreover, online shopping remains an essential part of consumer habits even after the pandemic. The majority of consumers believe that this trend will continue to grow, highlighting the need for further improvements in user experience, optimization of logistical processes, and the introduction of innovative technologies. The research results are relevant both for businesses adapting to changing consumer behavior and for the academic community studying the impact of crises on adopting and using new technologies in the context of digitalizing consumer practices.
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