The impact of digitalization on grocery retailers : analysing the differences between traditional and online grocery shopping and basket components among Serbian millennials

Komadina, Milena (author), Konečnik Ruzzier, Maja (mentor), Vida, Irena (member of the commission for defense), Ograjenšek, Irena (member of the commission for defense)

• Language: English
• Keywords: retail trade, online shopping, digitalization, purchasing, consumer behaviour, cases, analysis, youth
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: M. Komadina
• Year: 2024
• Number of pages: III, 64, 7 str.
• PID: 20.500.12556/RUL-167255
• UDC: 366
• COBISS.SI-ID: 222911491
• Publication date in RUL: 11.02.2025

KOMADINA, Milena, 2024, The impact of digitalization on grocery retailers : analysing the differences between traditional and online grocery shopping and basket components among Serbian millennials [online]. Master’s thesis. Ljubljana : M. Komadina. [Accessed 26 April 2025]. Retrieved from: https://repozitorij.uni-lj.si/IzpisGradiva.php?lang=eng&id=167255

Secondary language

• Language: Slovenian
• Title: Vpliv digitalizacije na trgovce z živili na drobno: analiza razlik med tradicionalnim in spletnim nakupovanjem živil in izdelki nakupne košarice med srbskimi milenijci : master thesis
• Keywords: prodaja na drobno, spletna trgovina, digitalizacija, nakup, vedenje potrošnikov, primeri, analiza, mladina