The relationship between emotional intelligence, adaptive selling behaviour and sales performance among sales frontline staff in the pharmaceutical industry : master's thesis

Ilieva, Biljana (author), Zupan, Nada (mentor), Tekavčič, Metka (member of the commission for defense), Penger, Sandra (member of the commission for defense)

• Language: English
• Keywords: pharmaceutical industry, products, services, sales, personnel, emotional intelligence, engagement, business efficiency, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: B. Ilieva
• Year: 2024
• Number of pages: IV, 70, 7 str.
• PID: 20.500.12556/RUL-167254
• UDC: 159.9
• COBISS.SI-ID: 222903555
• Publication date in RUL: 11.02.2025

Secondary language

• Language: Slovenian
• Title: Povezava med čustveno inteligentnostjo, prilagodljivim prodajnim vedenjem in prodajno uspešnostjo prodajalcev v farmacevtski panogi
• Keywords: farmacevtska industrija, proizvodi, storitve, prodaja, kadri, čustvena inteligentnost, zavzetost, uspešnost poslovanja, analiza