Uporabniška mnenja kot ključni dejavnik spletnega vedenja porabnikov : študija primera slovenskega trga

Hrovat, Luka (author), Pfajfar, Gregor (mentor)

• Language: Slovenian
• Keywords: trženje, elektronsko trženje, spletna trgovina, vedenje potrošnikov, odločanje, zadovoljstvo, raziskave, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: L. Hrovat
• Year: 2024
• Number of pages: II, 22 str.
• PID: 20.500.12556/RUL-167253
• UDC: 366
• COBISS.SI-ID: 222305539
• Publication date in RUL: 11.02.2025

Secondary language

• Language: English
• Title: User reviews as a key factor in online consumer behavior: a case study of the Slovenian market : zaključna strokovna naloga visoke poslovne šole
• Keywords: marketing, electronic marketing, online shopping, consumer behaviour, decision making, satisfaction, research, analysis