Repositioning of the Cedevita Olimpija basketball club through sustainability projects : master's thesis

Gaberšek, Samo (author), Zalaznik, Maja (mentor), Vida, Irena (member of the commission for defense), Ivašković, Igor (member of the commission for defense)

• Language: English
• Keywords: ports management, brands, positioning, marketing strategy, sustainable development, projects, financing, digitalization
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: S. Gaberšek
• Year: 2024
• Number of pages: 1 spletni vir (1 datoteka PDF (90, 32 str.))
• PID: 20.500.12556/RUL-167230
• UDC: 339.138
• COBISS.SI-ID: 221038851
• Publication date in RUL: 11.02.2025

Secondary language

• Language: Slovenian
• Title: Repozicioniranje znamke Cedevita Olimpija preko trajnostnih projektov
• Keywords: športni management, blagovne znamke, pozicioniranje proizvoda, strategija trženja, trajnostni razvoj, projekti, financiranje, digitalizacija