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The impact of the general data protection regulation (GDPR) on targeted marketing in the tourism sector : master's thesis
ID Giambartolomei, Alessia (Author), ID Gartner, William C. (Mentor) More about this mentor... This link opens in a new window, ID Mihalič, Tanja (Comentor)

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Language:English
Keywords:tourism, marketing, promotion, data protection, legislation, artificial intelligence, machine learning, data
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:A. Giambartolomei
Year:2023
Number of pages:1 spletni vir (1 datoteka PDF (IV, 93 str.))
PID:20.500.12556/RUL-167208 This link opens in a new window
UDC:338.48
COBISS.SI-ID:219680771 This link opens in a new window
Publication date in RUL:11.02.2025
Views:384
Downloads:61
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Secondary language

Language:Slovenian
Keywords:turizem, trženje, promocija, varstvo podatkov, zakonodaja, umetna inteligenca, strojno učenje, podatki

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