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Vpliv črednega vedenja na impulzivne nakupne odločitve generacije Y : magistrsko delo
ID Oblak, Valerija (Author), ID Bodlaj, Mateja (Mentor) More about this mentor... This link opens in a new window, ID Vida, Irena (Member of the commission for defense), ID Culiberg, Barbara (Member of the commission for defense)

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Language:Slovenian
Keywords:trženje, vedenje potrošnikov, nakup, odločanje, medgeneracijske razlike, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:V. Oblak
Year:2024
Number of pages:III, 65, 21 str.
PID:20.500.12556/RUL-167185 This link opens in a new window
UDC:366
COBISS.SI-ID:217328643 This link opens in a new window
Publication date in RUL:11.02.2025
Views:445
Downloads:67
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Secondary language

Language:English
Title:The impact of herd behaviour on impulsive purchasing decisions of generation Y
Keywords:marketing, consumer behaviour, purchasing, decision making, generation gap, research, analysis

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