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Pomen igrifikacije pri spletnem nakupovanju : zaključna strokovna naloga visoke poslovne šole
ID
Plaksina, Veronika
(
Author
),
ID
Culiberg, Barbara
(
Mentor
)
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(794,46 KB)
MD5: 76162177506EE2832B7965F4660EC537
PDF - Presentation file,
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(794,46 KB)
MD5: 76162177506EE2832B7965F4660EC537
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Language:
Slovenian
Keywords:
trženje
,
spletna trgovina
,
vedenje potrošnikov
,
igrifikacija
,
primeri
,
raziskave
,
analiza
Work type:
Final paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
V. Plaksina
Year:
2024
Number of pages:
II, 25, 39 str.
PID:
20.500.12556/RUL-167155
UDC:
339.138
COBISS.SI-ID:
216392195
Publication date in RUL:
10.02.2025
Views:
289
Downloads:
89
Metadata:
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Secondary language
Language:
English
Title:
The role of gamification in online shopping
Keywords:
marketng
,
online shopping
,
consumer behaviour
,
gamification
,
cases
,
research
,
analysis
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