Razvoj in upodobitev celostne grafične podobe za SPA podjetje

Colner, Rebecca (author), Urbas, Raša (mentor)

Pri novih podjetjih, ki želijo uspeti na majhnih in na velikih trgih, je pomembna edinstvena in takojšna prepoznavnost, kar je možno doseči z ustrezno oblikovano celostno grafično podobo in vplivno blagovno znamko podjetja. Ti dve vzpostavljata pomemben začetni stik med podjetjem in ciljnim občinstvom. V diplomskem delu sta podrobneje predstavljena teorija in razvoj izdelave celostne grafične podobe za SPA podjetje. Diplomsko delo je razdeljeno na teoretični in eksperimentalni del. V teoretičnem delu je razložen pomen celostne grafične podobe (CGP) in predstavljeni izbrani elementi CGP. Podrobno so opisani postopki procesa grafične priprave, vključno z razlago temeljnih formatov zapisa datotek, namenjenih za tisk. Le z upoštevanjem ustreznih korakov in ustreznih nastavitev grafične priprave je možen pristop k ustrezni izdelavi CGP. Pojasnili smo tudi barvno teorijo, s poudarkom na barvnih parametrih in obeh barvnih načinih. V teoretičnem delu so podrobno predstavljene tudi lastnosti vektorske in bitne grafike, na kratko pa je predstavljen tudi pomen tipografije in kompozicije. V eksperimentalnem delu so zajeti vsi začetni idejni osnutki, skice, osnovni koraki grafične priprave, skupaj z razlago nastavitev izvoza grafičnih predlog, procesi razvijanja, komentarji in obrazložitve, ki se nanašajo na tehnični vidik gradnje in nadgrajevanja CGP podjetja, ki omogočajo oblikovanje želene končne podobe. Namen diplomskega dela je temeljil na zanimivem tehničnem pristopu izdelave CGP za SPA podjetje, z upoštevanjem znanja o grafični pripravi iz teoretičnega dela. Cilj diplomskega dela je bil upoštevati razvoj in izvedbo celotnega postopka grafične priprave z vsemi koraki in nastavitvami. Poleg navedenega je bil cilj upoštevati tudi celotne idejne zasnove, komentarje in opombe, ter jih skupaj z grafično pripravo koristno uporabiti pri končni izdelavi CGP. Izdelati smo želeli željam ustrezno, edinstveno ter estetsko oblikovano celostno grafično podobo podjetja.

• Language: Slovenian
• Keywords: grafična priprava, celostna grafična podoba, CGP, elementi celostne grafične podobe, tehnični pristop izdelave, idejni osnutki
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2025
• PID: 20.500.12556/RUL-166537
• Publication date in RUL: 17.01.2025

Secondary language

• Language: English
• Title: Development and design of corporate identity for SPA company

Abstract

For new companies that want to be successful in small and large markets, a unique and immediate recognition value is important, which can be achieved with an appropriately designed graphic corporate identity and an influential corporate brand. These two create an important initial contact between the company and the target audience. To this end, this thesis presents the theory and development of an integrated corporate identity for a SPA company in more detail. The thesis is divided into a theoretical and an experimental part. In the theoretical part, the significance of corporate identity (CI) is explained and selected elements of CI are presented. The methods of graphic prepress are described in detail, including an explanation of the basic file formats for printing. Only by following the correct steps and settings for graphic prepress the correct production of the CI can be approached. We have also explained the colour theory, focusing on the colour parameters and the two colour modes. In the theoretical part, the properties of vector and bit graphics are also explained in detail and the importance of typography and composition is also briefly explained. The experimental part includes all the initial idea drafts, sketches, basic graphic prepress steps along with an explanation of graphic design export settings, development processes, comments and explanations on the technical aspects of building and improving the CI that allows the creation of the desired final design. The goal of this thesis was to develop an interesting technical approach for the creation of a CI for a SPA company, considering the knowledge of graphic prepress from the theoretical work. The aim of the thesis was to investigate the development and realisation of the entire graphic prepress process with all its steps and settings. In addition, it was about considering all the conceptual designs, comments and notes and using them together with the graphic prepress in the final production of the CI. We wanted to create a customised, unique, aesthetic and well-designed corporate identity for the company.

• Keywords: graphic prepress, corporate identity, CI, elements of corporate identity, technical approach to production, conceptual designs