Simplicity as a factor for creating strong brands : diploma thesis

Jusufoska, Melisa (author), Bodlaj, Mateja (mentor)

• Language: English
• Keywords: trženje, blagovne znamke, razvoj, image, identiteta podjetja, lojalnost, uspeh, primeri
• Work type: Bachelor thesis/paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Jusufoska]
• Year: 2012
• Number of pages: I, 31 str.
• PID: 20.500.12556/RUL-16614
• UDC: 339.138
• COBISS.SI-ID: 21138150
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: marketing, trademarks, development, image, corporate identity, loyalty, success, cases