The following Ph.D. thesis presents challenges related to the design of novel energy services for consumers and flexumers. We are witnessing the green energy transition and the constant evolution of consumer roles. Consumers are no longer seen as passive buyers of electricity but are now accelerators of the energy transition as active consumers, prosumers and flexumers. Electricity is invisible and untypical consumable good which introduces additional challenges. Therefore, new energy services require novel design approaches. The invisibility of electricity is addressed by designing feedback that encourages consumers engagement and improved their understanding of energy behavior.
Consumers’ adoption of a novel energy services is a process that was investigated during our research through quantitative and qualitative approaches. The analysis provided evidence, insights and results from its introduction to actual Slovenian consumers, following the process of enrollment, integration of IoT device and introduction of consumer-centered service platform. Finally, the design of the platform, with focus on the user interface and feedback, results from the prototype testing, the analysis of consumer-platform interaction and the evaluation of the platform by the consumers were presented.
The fruit of our work is the the proposed methodology framework for adoption of new energy services and transition from passive to active consumers. This framework is composed of two modules: (a) five-step design process for development of future energy services for consumers and flexumers which also offers two approaches for the identification of consumer categories and consumer-centered data as initial parameters for active consumer modeling; and (b) process of energy service platform design with feedback design architecture and 15 guidelines. The proposed methodology will hopefully help with the challenges that researchers, policy makers and service providers in the energy field deal with, such as: integrating new technologies, data management, consumer and stakeholder engagement, market dynamics, environmental impact.
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