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Managing consumers' attention using cognitive heuristics : master's thesis
ID Kavčič, Špela (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

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Language:English
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:Š. Kavčič
Year:2024
Number of pages:VI, 54, 18 str.
PID:20.500.12556/RUL-165572 This link opens in a new window
UDC:366
COBISS.SI-ID:214879491 This link opens in a new window
Publication date in RUL:06.12.2024
Views:424
Downloads:149
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Secondary language

Language:Slovenian
Title:Upravljanje pozornosti porabnikov s pomočjo kognitivnih hevristik
Keywords:trženje, vedenje potrošnikov, kognitivna znanost, psihologija, meritve, raziskave, analiza

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