The association between perceived greenwashing and the validity of green marketing in the eyes of the customers considering green purchasing intention : master's thesis

Kitak, Jožica (author), Božič, Katerina (mentor)

• Language: English
• Keywords: marketing, green marketing, environmental protection, consumer behaviour, decision making, choice, trust, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: J. Kitak
• Year: 2024
• Number of pages: IV, 56, 33 str.
• PID: 20.500.12556/RUL-165550
• UDC: 339.138
• COBISS.SI-ID: 213896707
• Publication date in RUL: 06.12.2024

Secondary language

• Language: Slovenian
• Title: Povezava med dojemanjem "greenwashinga" in veljavnostjo zelenega trženja v očeh kupcev pri nakupni nameri
• Keywords: trženje, zeleno trženje, varstvo okolja, vedenje potrošnikov, odločanje, izbira, zaupanje, analiza