An analysis of Generation Z attitude towards loyalty programs of high-fashion retailers : master thesis

Šušulić, Lori (author), Kolbl, Živa (mentor)

• Language: English
• Keywords: marketing, brands, luxury, consumer behaviour, customer relationship, loyalty, youth, generation gap
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: L. Šušulić
• Year: 2024
• Number of pages: III, 64, 76 str.
• PID: 20.500.12556/RUL-165549
• UDC: 339.138
• COBISS.SI-ID: 213795075
• Publication date in RUL: 06.12.2024

Secondary language

• Language: Slovenian
• Title: Analiza odnosa generacije Z do programov zvestobe trgovcev visoke mode
• Keywords: trženje, blagovne znamke, luksus, vedenje potrošnikov, odnosi s strankami, lojalnost, mladina, medgeneracijske razlike