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Razvoj trženjske strategije na primeru vinarstva Zaro : magistrsko delo
ID
Vidrih, Petra
(
Author
),
ID
Bodlaj, Mateja
(
Mentor
)
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MD5: 89A07B7114E1B1AFA1C12881E2901BC9
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Language:
Slovenian
Keywords:
trženje
,
strategija trženja
,
alkoholne pijače
,
vinarstvo
,
majhna podjetja
,
turizem
,
raziskave
,
analiza
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
P. Vidrih
Year:
2024
Number of pages:
IV, 70, 40 str.
PID:
20.500.12556/RUL-165542
UDC:
339.138
COBISS.SI-ID:
213618179
Publication date in RUL:
06.12.2024
Views:
441
Downloads:
142
Metadata:
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Secondary language
Language:
English
Title:
The development of a marketing strategy : the case of the Zaro winery
Keywords:
marketing
,
marketing strategy
,
alcoholic drinks
,
wine-business
,
small enterprises
,
tourism
,
research
,
analysis
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