Vzpostavitev spletne trženjske kampanje na primeru izbrane spletne trgovine : magistrsko delo

Hovnik, Nika (author), Tomat, Luka (mentor)

• Language: Slovenian
• Keywords: trženje, elektronsko trženje, strategija trženja, družbena omrežja, elektronska pošta, oglas, spletna trgovina, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: N. Hovnik
• Year: 2024
• Number of pages: III, 68 str.
• PID: 20.500.12556/RUL-165529
• UDC: 339.138
• COBISS.SI-ID: 213181187
• Publication date in RUL: 06.12.2024

Secondary language

• Language: English
• Title: The establishment of an online marketing campaign : the case of a selected e-commerce store
• Keywords: marketing, electronic marketing, marketing strategy, social networks, electronic mail, advertisement, online shopping, analysis