Analiza pomena sodelovanja skrbnikov ključnih kupcev in vodij oskrbe za odnos kupec-dobavitelj : magistrsko delo

Mravljak, Aleš (author), Čater, Barbara (mentor)

• Language: Slovenian
• Keywords: trženje, prodaja, stranka, odnosi s strankami, strategija, poslovni proces, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: A. Mravljak
• Year: 2024
• Number of pages: III, 67, 53 str.
• PID: 20.500.12556/RUL-165521
• UDC: 366
• COBISS.SI-ID: 212333059
• Publication date in RUL: 06.12.2024

Secondary language

• Language: English
• Title: An analysis of the importance of collaboration between key account managers and customer service managers for customer-supplier relationship
• Keywords: marketing, sales, customer, customer relationship, strategy, business process, research, analysis