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Vloga elementov logotipa blagovne znamke pri porabnikovem zaznavanju in odzivih : magistrsko delo
ID Vidmar, Simona (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

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Language:Slovenian
Keywords:trženje, blagovne znamke, image, design, vedenje potrošnikov, nakup, odločanje, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:S. Vidmar
Year:2024
Number of pages:III, 76, 65 str.
PID:20.500.12556/RUL-165497 This link opens in a new window
UDC:339.138
COBISS.SI-ID:211472387 This link opens in a new window
Publication date in RUL:06.12.2024
Views:595
Downloads:128
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Secondary language

Language:English
Title:The role of brand logo elements in consumer perception and responses
Keywords:marketing, brands, image, design, consumer behaviour, purchasing, decision making, research, analysis

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