Stopnja zrelosti digitalnega trženja v malih in srednje velikih podjetjih v Sloveniji : magistrsko delo

Hodžić, Emsad (author), Tomat, Luka (mentor)

• Language: Slovenian
• Keywords: Slovenija, majhna in srednja podjetja, trženje, elektronsko trženje, družbena omrežja, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: E. Hodžić
• Year: 2024
• Number of pages: III, 62, 10 str.
• PID: 20.500.12556/RUL-165488
• UDC: 339.138
• COBISS.SI-ID: 211242243
• Publication date in RUL: 06.12.2024

Secondary language

• Language: English
• Title: Digital marketing maturity level in small and medium-sized companies in Slovenia
• Keywords: Slovenia, SMEs, marketing, electronic marketing, social networks, research, anallysis