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Prihodnost vplivnostnega trženja : lahko virtualni vplivneži nadomestijo človeške vplivneže? : magistrsko delo
ID Mušič, Tjaša (Author), ID Kolbl, Živa (Mentor) More about this mentor... This link opens in a new window

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Language:Slovenian
Keywords:trženje, elektronsko trženje, družbena omrežja, vplivneži, virtualna organizacija, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:T. Mušič
Year:2024
Number of pages:IV, 68, 21 str.
PID:20.500.12556/RUL-165460 This link opens in a new window
UDC:339.138
COBISS.SI-ID:209267715 This link opens in a new window
Publication date in RUL:06.12.2024
Views:664
Downloads:268
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Secondary language

Language:English
Title:The future of influencer marketing : can virtual influencers replace human influencers?
Keywords:marketing, electronic marketing, social networks, influencers, virtual organization, research, analysis

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