The fashion industry plays an important role in our daily lives and in the global economy, reflecting cultural values and generating huge revenues worldwide. It is therefore a wide-ranging and constantly evolving industry, influenced by a variety of factors, including globalisation. Globalisation has fundamentally reshaped the fashion industry, radically changing the ways of designing, production, distribution and sales. This has led to the development and rise of fast fashion, which has, among other things, resulted in an increase in counterfeit goods. The interaction of globalisation and new technologies has thus radically changed the way intellectual property is created, shared and used in the fashion industry. The question is whether this has also had an impact on the protection of intellectual property itself. The traditional legal institutions of intellectual property protection, such as copyright, trade mark and patents, remain more or less unchanged for the time being. These institutions may, of course, differ from one national legal order to another, but the essence remains the same. Copyrights protect the personal link between the author and his creation, trademarks protect the identity of the origin of the goods and design patents protect the two- and three-dimensional appearance of the product. Although traditional institutions still currently provide comprehensive protection of intellectual property, in the future it will nevertheless be necessary to regularly update regulatory frameworks and promote a culture of respect for intellectual property rights. This is the only way to ensure that intellectual property remains the cornerstone of innovation and thus of economic progress in today's age of globalisation.
|
