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Analiza vedenja porabnikov pri spletnem nakupovanju : primer spletna knjigarne Emka.si
ID
Hlebec, Petra
(
Author
),
ID
Vida, Irena
(
Mentor
)
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URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/hlebec4426.pdf
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Language:
Slovenian
Keywords:
informatika
,
informacijska tehnologija
,
Internet
,
elektronsko poslovanje
,
nakup
,
vedenje potrošnikov
,
psihologija potrošnika
,
raziskave
,
analiza
,
case study
Work type:
Master's thesis
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[P. Hlebec]
Year:
2012
Number of pages:
III, 96, 19 str.
PID:
20.500.12556/RUL-16452
UDC:
339.13
COBISS.SI-ID:
20954854
Publication date in RUL:
11.07.2014
Views:
1331
Downloads:
210
Metadata:
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Secondary language
Language:
Unknown
Keywords:
informatics
,
information technology
,
Internet
,
electronic commerce
,
purchasing
,
consumer behaviour
,
consumer psychology
,
research
,
analysis
,
case study
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