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Ocenjevanje vrednosti blagovne znamke na izbranem primeru : magistrsko delo
ID Črnugelj, Helena (Author), ID Valentinčič, Aljoša (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/crnugelj4413.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, blagovne znamke, vrednotenje, ocene, računovodstvo, image, primeri, analiza
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[H. Črnugelj]
Year:2012
Number of pages:III, 86, 6 str.
PID:20.500.12556/RUL-16425 This link opens in a new window
UDC:339.138
COBISS.SI-ID:20936934 This link opens in a new window
Publication date in RUL:11.07.2014
Views:914
Downloads:195
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Keywords:marketing, trademarks, valuation, evaluation, accounting, image, cases, analysis

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