In corporate social responsibility, it is possible to observe a corporate political shift that places companies among the key actors in addressing and solving various social, environmental and socio-political issues, referred to as corporate activism. The theoretical part of the thesis presents the emergence of corporate activism, its various forms, key motivations and its impact on society, also shedding light on the perspective of non-governmental organizations. Through qualitative research, we further investigate the understanding and implementation of corporate activism by the company Lidl Slovenia, as well as the understanding and perception of good practices by the non-governmental organization Ekologi brez meja. The key findings are that corporate activism is perceived as an active component of corporate social responsibility that is closely embedded in values and corporate identity. It is expressed through various projects, awareness-raising campaigns and collaborations with non-governmental and other organizations, where using persuasive tactics and bottom-up strategy, they influence the change of attitudes and behaviors of institutional actors. It often addresses socially controversial topics, which poses a high risk to the reputation and business success of companies, so it must be carried out properly and in partnership with professional and credible non-governmental organizations. Good practices in corporate activism are those that are long-term, receive management support and avoid deception.
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