QR kode kot orodje za učinkovito interakcijo s potrošniki v maloprodaji : zaključna strokovna naloga visoke poslovne šole

Kržišnik, Nastja (author), Erjavec, Jure (mentor)

• Language: Slovenian
• Keywords: trženje, prodaja, vedenje potrošnikov, komuniciranje, tehnologija, informatika, raziskave, intervjuji
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: N. Kržišnik
• Year: 2024
• Number of pages: III, 25, 8 str.
• PID: 20.500.12556/RUL-163348
• UDC: 659.2:004
• COBISS.SI-ID: 205952003
• Publication date in RUL: 04.10.2024

Secondary language

• Language: English
• Title: QR codes as a tool for effective interaction with consumers in retail
• Keywords: marketing, sales, consumer behaviour, communication, technology, informatics, research, interviews