Vpliv digitalizacije na uporabniško izkušnjo hotelskih gostov : magistrsko delo

Premrl, Veronika (author), Tomat, Luka (mentor)

• Language: Slovenian
• Keywords: turizem, hotelirstvo, digitalizacija, vedenje potrošnikov, uporabniška izkušnja, raziskave, analiza, trendi
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: V. Premrl
• Year: 2024
• Number of pages: IV, 56, 5 str.
• PID: 20.500.12556/RUL-163272
• UDC: 659.2:004
• COBISS.SI-ID: 202188291
• Publication date in RUL: 04.10.2024

Secondary language

• Language: English
• Title: The impact of digitalization on the user experience of hotel guests
• Keywords: tourism, hotel industry, digitalization, consumer behaviour, user experience, research, analysis, trends