Trženje v digitalni dobi s pomočjo umetne inteligence, obogatene resničnosti in virtualne resničnosti : zaključna strokovna naloga visoke poslovne šole

Oblak, Ajda (author), Bodlaj, Mateja (mentor)

• Language: Slovenian
• Keywords: trženje, elektronsko trženje, digitalizacija, virtualna organizacija, umetna inteligenca, raziskave, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: A. Oblak
• Year: 2024
• Number of pages: II, 24 str.
• PID: 20.500.12556/RUL-163267
• UDC: 339.138
• COBISS.SI-ID: 201844483
• Publication date in RUL: 04.10.2024

Secondary language

• Language: English
• Title: Marketing in the digital age : utilizing artificial intelligence, augmented reality and virtual reality
• Keywords: marketing, electronic marketing, digitalization, virtual organization, artificial intelligence, research, analysis