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Prepoznavnost Mercatorja kot sponzorja v športu : magistrsko delo
ID
Miloševič, Mira
(
Author
),
ID
Zalaznik, Maja
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/milosevic727-B.pdf
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Language:
Slovenian
Keywords:
trženje
,
šport
,
sponzorstvo
,
blagovne znamke
,
poslovno komuniciranje
,
raziskave
,
analiza
,
case study
,
Mercator
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[M. Miloševič]
Year:
2012
Number of pages:
III, 61, 6 str.
PID:
20.500.12556/RUL-16263
UDC:
339.138
COBISS.SI-ID:
20733414
Publication date in RUL:
11.07.2014
Views:
1048
Downloads:
315
Metadata:
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:
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Secondary language
Language:
Unknown
Keywords:
marketing
,
sports
,
sponsorship
,
trademarks
,
business communication
,
research
,
analysis
,
case study
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