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Prepoznavnost Mercatorja kot sponzorja v športu : magistrsko delo
ID Miloševič, Mira (Author), ID Zalaznik, Maja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/milosevic727-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, šport, sponzorstvo, blagovne znamke, poslovno komuniciranje, raziskave, analiza, case study, Mercator
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Miloševič]
Year:2012
Number of pages:III, 61, 6 str.
PID:20.500.12556/RUL-16263 This link opens in a new window
UDC:339.138
COBISS.SI-ID:20733414 This link opens in a new window
Publication date in RUL:11.07.2014
Views:862
Downloads:307
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Language:Unknown
Keywords:marketing, sports, sponsorship, trademarks, business communication, research, analysis, case study

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