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Airbnb in nastanitvena ponudba v občini Kranjska Gora
ID Peternel, Zala (Author), ID Cigale, Dejan (Mentor) More about this mentor... This link opens in a new window

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Abstract
Magistrsko delo obravnava problematiko Airbnb na območju občine Kranjska Gora ter kakšni so vplivi na nastanitveno ponudbo (torej nepremičninski trg), posledično tudi vplivi na lokalno prebivalstvo. Magistrsko delo skuša ponuditi strnjene in sistematično oblikovane podatke o ponudbi Airbnb v občini ter njenih glavnih značilnostih. Urejena javno dostopna baza teh podatkov ne obstaja, tako smo jo oblikovali na podlagi pridobljenih podatkov direktno s spletnega portala Airbnb, z metodo data scrapinga (spletno strganje podatkov). Iz vnaprej določenih kazalnikov, ki so bili oblikovani na podlagi obstoječih raziskav na tem področju, pa je bila oblikovana ocena stanja v občini Kranjska Gora. Ocena stanja nam je lahko v pomoč pri prepoznavanju potencialne problematike vplivov delovanja Airbnb v občini Kranjska Gora. Glaven prispevek magistrskega dela je torej strnjena in sistematično oblikovana baza podatkov o ponudbi Airbnb v občini Kranjska Gora ter ocena stanja problematičnosti na podlagi vnaprej določenih kazalnikov. Magistrsko delo je tudi novost na področju znanstvenih raziskav, ki zadevajo turizem in kratkoročno oddajanje nepremičnin, saj so bile te v slovenskem prostoru izvedene le za območje Ljubljane, in pa precej maloštevilne. Tudi na mednarodni ravni podobnih raziskav je to relativna novost, saj je bila velika večina (če ne celota) izvedena za večja območja mest ali celo regij, magistrska naloga pa obravnava manjšo podeželsko turistično območje. To je lahko izhodišče nadaljnjim podobnim raziskavam, tudi v tujini, saj ponuja možnosti za primerjavo. Poznavanje situacije bi občini lahko omogočilo boljšo in učinkovitejšo regulacijo oddaje Airbnb.

Language:Slovenian
Keywords:Airbnb, turizem, občina Kranjska Gora, kratkoročni najem, nepremičnine
Work type:Master's thesis/paper
Organization:FF - Faculty of Arts
Year:2024
PID:20.500.12556/RUL-162361 This link opens in a new window
Publication date in RUL:21.09.2024
Views:166
Downloads:227
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Secondary language

Language:English
Title:Airbnb and accommodation offer in the municipality of Kranjska Gora
Abstract:
The master thesis deals with the issue of Airbnb in the municipality of Kranjska Gora and the impact on the accommodation supply (i.e. the real estate market) and consequently on the local population. The master thesis tries to offer concise and systematically formulated database on the Airbnb offer in the municipality and its main characteristics. There is no organized publicly available database on the subject, so we have created it based on data obtained directly from the Airbnb web portal, using the method of data scraping. However, an assessment of the situation in the municipality of Kranjska Gora was made from the predefined indicators, which were developed based on the previous studies . The assessment highlights the level of problematic Airbnb renting characteristics, which could potentially have a negative impact on various processes in the municipality, both in the present and in the future. The main contribution of the master thesis is therefore the creation of a concise and systematic database on the Airbnb offer in the municipality of Kranjska Gora and the assessment of the situation based on predefined indicators. The master’s thesis is also a novelty in the field of scientific research on tourism and short-term rentals, as this research has been carried out only for the Ljubljana area, and it is rather limited in number. Even at the international level of similar research, this is a relative novelty, as the vast majority (if not all) has been carried out for larger urban areas or even regions, whereas the master’s thesis focuses on a smaller rural tourist area. This can serve as a starting point for further similar research, also abroad, as it offers possibilities for a comparison. Knowledge of the situation could enable the municipality to better and more effectively regulate Airbnb rentals.

Keywords:Airbnb, tourism, municipality of Kranjska Gora, short-term rentals, real estate.

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