Uvajanje nove blagovne znamke in merjenje njenega premoženja : primer spletnega časopisa Bajta.si

Uvajanje nove blagovne znamke in merjenje njenega premoženja : primer spletnega časopisa Bajta.si
ID Kac, Lucija (Author), ID Konečnik Ruzzier, Maja (Mentor) More about this mentor... This link opens in a new window

URL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/kac697-B.pdf This link opens in a new window

Language:	Slovenian
Keywords:	informacijska tehnologija, elektronsko trženje, blagovne znamke, novi proizvodi, pozicioniranje proizvoda, case study, raziskave, analiza
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EF - School of Economics and Business
Place of publishing:	Ljubljana
Publisher:	[L. Kac]
Year:	2011
Number of pages:	II, 67, 26 str.
PID:	20.500.12556/RUL-16118
UDC:	339.138
COBISS.SI-ID:	20631014
Publication date in RUL:	11.07.2014
Views:	1032
Downloads:	225
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Language:	Unknown
Keywords:	information technology, electronic marketing, trademarks, new products, positioning, case study, research, analysis

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