Značilnosti kozmetičnih izdelkov indijskih blagovnih znamk prisotnih na slovenskem trgu

Pogačar, Sara (author), Gašperlin, Mirjana (mentor), Bjelošević Žiberna, Maja (comentor)

Indija je dežela starodavne tradicije in bogate kulture, ki se intenzivno zrcali v načinu življenja indijskega prebivalstva, kar se odraža tudi na področju kozmetologije. Začetki indijske kozmetike so neposredno povezani s pojavom ajurvede, ki velja za enega najstarejših pristopov zdravljenja. Znano je namreč dejstvo, da uporaba kozmetike v zgodovini Indije ni bila usmerjena le k zagotavljanju privlačnega zunanjega videza, temveč tudi k doseganju dobrega zdravja in s tem podaljšanju življenjske dobe, kar je bistvo ajurvede. Že takrat so bili v uporabi številni kozmetični izdelki za nego kože in las ter izdelki za odstranjevanje dlak, močno razvita pa je bila tudi dekorativna kozmetika. Danes zaradi vse večje ozaveščenosti prebivalcev Indije o škodljivih učinkih UV-sevanja ter uporabi kemičnih preparatov na indijskem trgu prevladujejo predvsem izdelki za nego kože in zaščito pred soncem ter rastlinski oziroma ajurvedski izdelki. V Indiji so kozmetični izdelki urejeni v skladu z določbami Zakona o zdravilih in kozmetičnih izdelkih iz leta 1940 in Pravilnika o kozmetičnih izdelkih iz leta 2020. V diplomski nalogi smo raziskali dostopnost kozmetičnih izdelkov indijskih blagovnih znamk na slovenskem trgu in podrobneje proučili njihove značilnosti. Na spletnih straneh smo izbrali 40 kozmetičnih izdelkov, namenjenim negi kože in las, ter jih razdelili v pet različnih kategorij. Med vsemi izbranimi kozmetičnimi izdelki so prevladovale oljne in vodne raztopine ter šamponi, ki so podskupina tekočih oblik kozmetičnih izdelkov. Učinki oz. delovanje proučevanih izdelkov je v največji meri zavzemalo vlažilno, čistilno, protimikrobno in adstringentno delovanje. Pri pregledu sestave kozmetičnih izdelkov smo pričakovano zasledili značilne indijske sestavine, med katerimi so prevladovali izvleček amle, izvleček neema, izvleček bhringraja in izvleček brahmija. Ker je eden izmed odločilnih dejavnikov za nakup izdelka tudi cena izdelka, smo se v nadaljevanju osredotočili tudi na cenovni razred izbranih izdelkov in ugotovili, da prevladujejo izdelki nižjega cenovnega razreda. Dodatno smo pregledali tudi označevanje in oglaševanje. Pri navedbah o kozmetičnem izdelku so se najpogosteje pojavljale trditve, ki se nanašajo na njihovo delovanje in sestavine ter senzorične trditve. Najpogosteje smo zasledili navedbe, kot so: »vegansko«, »brez krutosti«, »dermatološko testirano« in »hipoalergeno«.

• Language: Slovenian
• Keywords: indijska kozmetika, indijska zakonodaja, slovenski trg, kozmetični izdelek, ajurveda
• Work type: Bachelor thesis/paper
• Organization: FFA - Faculty of Pharmacy
• Year: 2024
• PID: 20.500.12556/RUL-160579
• Publication date in RUL: 31.08.2024

Secondary language

• Language: English
• Title: Characteristics of cosmetic products from Indian brands present on the Slovenian market

Abstract

India is a land of ancient traditions and rich culture, which are intensely reflected in the way of life of the Indian population, including also in the field of cosmetology. The origins of Indian cosmetics are directly linked to the emergence of Ayurveda, considered one of the oldest healing approaches. It is a well-known fact that the use of cosmetics in the history of India was not only aimed at ensuring an attractive appearance but also at achieving good health and thus prolonging life, which is the essence of Ayurveda. Even then, various cosmetic products for skin and hair care and hair removal were in use, and decorative cosmetics were also highly developed. Today, due to the increasing awareness of the harmful effects of UV-radiation and the use of chemical products among the population of India, the Indian market is dominated primarily by skincare and sun protection products, as well as herbal or Ayurvedic products. In India, cosmetic products are regulated under the provisions of Drugs and Cosmetics Act 1940 and Cosmetic Products Rules 2020. In the thesis, we explored the availability of cosmetic products from Indian brands in the Slovenian market and examined their characteristics in detail. On websites, we selected 40 cosmetic products intended for skin and hair care and divided them into five different categories. Among all the selected cosmetic products, the most common were oil and water solutions and shampoos, which are a subgroup of liquid cosmetic products.The effects or actions of the studied products were mostly moisturizing, cleansing, antimicrobial, and astringent. In reviewing the composition of the cosmetic products, we unsurprisingly found typical Indian ingredients, among which amla extract, neem extract, bhringraj extract and brahmi extract predominated. Since one of the decisive factors for purchasing a product is its price, we also focused on the price range of the selected products and found that lower-priced products predominated. In addition, we also reviewed the labeling and advertising. The claims most frequently mentioned regarding cosmetic products pertained to their functionality, ingredients, and sensory claimes. The most common claims we encountered were: "vegan," "cruelty-free," "dermatologically tested," and "hypoallergenic."

• Keywords: Indian cosmetics, Indian legislation, Slovenian market, cosmetic product, Ayurveda