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Nakupni proces kot okvir za raziskovanje različnih segmentov kupcev na medorganizacijskem trgu otroških igral : magistrsko delo
ID Uratarič, Nada (Author), ID Vida, Irena (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/urataric4314.pdf This link opens in a new window

Language:Slovenian
Keywords:medorganizacijski sistemi, medorganizacijsko trženje, nakup, segmentacija, case study, raziskave, analiza
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[N. Uratarič]
Year:2011
Number of pages:III, 93, 53 str.
PID:20.500.12556/RUL-16008 This link opens in a new window
UDC:339.13
COBISS.SI-ID:20529382 This link opens in a new window
Publication date in RUL:11.07.2014
Views:794
Downloads:251
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Language:Unknown
Keywords:interorganizational systems, intercompany marketing, purchasing, segmentation, case study, research, analysis

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