Nakupni proces kot okvir za raziskovanje različnih segmentov kupcev na medorganizacijskem trgu otroških igral : magistrsko delo

Uratarič, Nada (author), Vida, Irena (mentor)

• Language: Slovenian
• Keywords: medorganizacijski sistemi, medorganizacijsko trženje, nakup, segmentacija, case study, raziskave, analiza
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [N. Uratarič]
• Year: 2011
• Number of pages: III, 93, 53 str.
• PID: 20.500.12556/RUL-16008
• UDC: 339.13
• COBISS.SI-ID: 20529382
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: interorganizational systems, intercompany marketing, purchasing, segmentation, case study, research, analysis