In his thesis work with virtual shopping method to analyze competitiveness of the three stores with furniture. With the initial interaction between the virtual and the environment we evaluated stores buyers outside of the sales area (access, external indications, entrance, window), the inside sales area (cleanliness, neatness of surfaces, the diversity of items indicated in sections, transitions, illumination, prices, the diversity of forms of payment) and exhibited items (positioning, the diversity, the supplement to the offer, test, quick information). An analysis of the estimates we have found that the Slovenian trade with furniture have in terms of external and internal soundness and exhibited items much of the increase in its competitiveness in terms of reserves. The survey showed that the quality of a comprehensive offer of services also depend on adequate selection, training, motivating and monitoring sales staff.
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