Oblikovanje celostne grafične podobe in embalaže za domače čebelarstvo

Pančur, Monika (author), Vrabič Brodnjak, Urška (mentor)

Embalaža ni več zgolj sredstvo za shranjevanje in zaščito blaga, ampak je postala nepogrešljiv del celotne izkušnje potrošnika. Zlasti pri visokokakovostnih izdelkih, kot je med, je pomembno, da so pakirani v privlačno in kakovostno embalažo. Vsak čebelar bi moral razmisliti o svoji lastni grafični podobi in darilni embalaži, saj ljudje raje izberejo posebne, domače izdelke, ki pripovedujejo zgodbo. Cilj diplomskega dela je bil ustvariti privlačno in prepoznavno vizualno identiteto ter embalažo za čebelarja z visokogorske kmetije pod prelazom Črnivec. Namen je bilo ustvariti grafično podobo, ki podpira želje čebelarja glede njegove blagovne znamke ter povečuje prepoznavnost izdelkov na trgu, hkrati pa poudarja naravno in ekološko naravo njegovega poslovanja in izdelkov. Diplomsko delo je razdeljeno na dva dela. V prvem, teoretičnem delu, je predstavljena darilna embalaža, embalaža za med in druge čebelje izdelke, zakonodaja o pakiranju medu, najpogostejše tehnike tiska ter pregled slovenskega in tujega trga čebelarstva, s primeri podjetij, ki že imajo lastno grafično podobo in embalažo. Drugi, eksperimentalni del diplomskega dela opisuje materiale in metode dela, ki so bile uporabljene med oblikovanjem. Predstavlja naročnika, njegove želje in zahteve. Prav tako je predstavljen tudi postopek oblikovanja, ki sega od začetnih idej do končnih izdelkov. Rezultat diplomskega dela je grafična podoba čebelarstva z oblikovanimi etiketami ter sekundarno embalažo za med, ki se razlikuje od obstoječe ponudbe na trgu.

• Language: Slovenian
• Keywords: čebelarstvo, darilna embalaža, oblikovanje embalaže, grafična podoba, oblikovanje etiket
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2024
• PID: 20.500.12556/RUL-158501
• Publication date in RUL: 14.06.2024

PANČUR, Monika, 2024, Oblikovanje celostne grafične podobe in embalaže za domače čebelarstvo [online]. Bachelor’s thesis. [Accessed 17 May 2025]. Retrieved from: https://repozitorij.uni-lj.si/IzpisGradiva.php?lang=eng&id=158501

Secondary language

• Language: English
• Title: Designing a comprehensive visual identity and packaging for domestic beekeeping

Abstract

Packaging is no longer just a means of storing and protecting goods; it has become an indispensable part of the overall consumer experience. Especially with high-quality products, such as honey, they must be packaged in attractive and high-quality packaging. Every beekeeper should consider their own graphic identity and gift packaging, as people prefer to choose special, homemade products that tell a story. This thesis aimed to create an attractive and recognizable visual identity and packaging for a beekeeper from a high-altitude farm near the Črnivec pass. The goal was to create a graphic image that supports the beekeeper's desires regarding their brand and increases the visibility of the products on the market, while also emphasizing the natural and ecological nature of their business and products. The thesis is divided into two parts. The first, theoretical part, presents gift packaging, packaging for honey and other bee products, legislation on honey packaging, the most common printing techniques, and an overview of the Slovenian and foreign beekeeping markets, with examples of companies that already have their own graphic identity and packaging. The second, experimental part of the thesis describes the materials and methods used during the design process. It introduces the client as well as their wishes and requirements. The design process is also presented, from initial ideas to final products. The result of the thesis is the graphic identity of beekeeping with designed labels and secondary packaging for honey, which differs from the existing offerings on the market.

• Keywords: beekeeping, gift packaging, packaging design, graphic identity, label design