Analiza zaznavanja potreb po nujnih in luksuznih dobrinah ter načina njihovega zadovoljevanja pri generacijah X in Z : magistrsko delo

Godec, Neja (author), Ivašković, Igor (mentor)

• Language: Slovenian
• Keywords: potrošništvo, trženje, vedenje potrošnikov, blagovne znamke, luksus, zadovoljstvo, medgeneracijske razlike, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: N. Godec
• Year: 2024
• Number of pages: IV, 111, 24 str.
• PID: 20.500.12556/RUL-158335
• UDC: 366
• COBISS.SI-ID: 188179459
• Publication date in RUL: 06.06.2024

Secondary language

• Language: English
• Title: An analysis of the perception of the needs for the necessity and luxury goods and the way generations X and Z satisfy them
• Keywords: consumerism, marketing, consumer behaviour, brands, luksusluxury, satisfaction, generation gap, research, analysis