Učinkovitost spletnega oglaševanja pri uporabi vedenjskega ciljanja uporabnikov : diplomsko delo

Struna, Simon (author), Bosnić, Zoran (mentor)

• Language: Slovenian
• Keywords: oglaševanje, vedenjsko ciljanje, oglasi, gručenje, računalništvo, univerzitetni študij, diplomske naloge
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: FRI - Faculty of Computer and Information Science
• Place of publishing: Ljubljana
• Publisher: S. Struna
• Year: 2014
• Number of pages: 51 str.
• PID: 20.500.12556/RUL-158127
• UDC: 004.738.1:659.1(043.2)
• COBISS.SI-ID: 1536163523
• Publication date in RUL: 26.05.2024

Secondary language

• Language: English
• Title: Efficiency of web advertising with behavioral targeting of users
• Keywords: advertising, behavioural targeting, ads, clustering, computer science, diploma