In the thesis, the entire process of creating and designing the corporate identity of the photography project of the International Masterclass of Fine Art Photography or IMAF and promotional material is presented. The promotional material was created to present the course of the event and we will show the results of the work of the project participants will be designed, as well as the promotional material of the institute that organizes the project, and the institute's vision, current projects and activities. The emphasis is on the design of the corporate identity of the IMAF photography project, which best represents its values and goals.
We used Adobe Creative suite software for the design, Illustrator and Indesign for designing and Adobe Photoshop for editing the photos used in the promotional material and creating mockups. We created a survey on the 1ka website, where we were interested in the opinion of the respondents about the corporate identity created.
We successfully designed the identity of the IMAF project and promotional materials. We estimate that the corporate identity represents the project well, we just need to refine the color palette of the project. We designed the following promotional material for the project: a poster, flyer, brochure, trifold brochure and postcards. Since the project has not yet been implemented, certain information is missing. The brochure will contain all the photos from the exhibition, while the postcards will serve to further promote the project and the institute. To reduce printing costs, some materials can be converted into digital format for the purpose of advertising via social networks such as Instagram and Facebook.
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