Differentiation strategy in achieving market competitiveness : the case of Mercedez Benz : master thesis

Ajdar, Nina (author), Rejc Buhovac, Adriana (mentor)

• Language: English
• Keywords: car industry, industrial company, Mercedez Benz, marketing, competitive advantage, brands, quality, luxury, satisfaction, loylty
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: N. Ajdar
• Year: 2024
• Number of pages: V, 64, 6 str.
• PID: 20.500.12556/RUL-155232
• UDC: 339.13
• COBISS.SI-ID: 188193283
• Publication date in RUL: 21.03.2024

Secondary language

• Language: Slovenian
• Title: Doseganje konkurenčne prednosti s strategijo diferenciacije : primer družbe Mercedes Benz
• Keywords: avtomobilska industrija, industrijsko podjetje, Mercedez Benz, trženje, konkurenčne prednosti, blagovne znamke, kvaliteta, luksus, zadovoljstvo, lojalnost