The impact of a brand on impulse buying : master's thesis

Švigelj, Katarina (author), Konečnik Ruzzier, Maja (mentor)

• Language: English
• Keywords: marketing, consumer behaviour, purchasing, planning, decision making, brands, research, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: K. Švigelj
• Year: 2024
• Number of pages: IV, 60, 13 str.
• PID: 20.500.12556/RUL-155219
• UDC: 366
• COBISS.SI-ID: 186804995
• Publication date in RUL: 21.03.2024

Secondary language

• Language: Slovenian
• Title: Vpliv blagovne znamke na impulzivno nakupovanje
• Keywords: trženje, vedenje potrošnikov, nakup, planiranje, odločanje, blagovne znamke, raziskave, analiza