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Porabnikovo zaznavanje in naklonjenost digitalnemu trženju in spletnemu nakupovanju : magistrsko delo
ID Babič, Tjaša (Author), ID Konečnik Ruzzier, Maja (Mentor) More about this mentor... This link opens in a new window

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Language:Slovenian
Keywords:trženje, elektronsko trženje, vedenje potrošnikov, nakup, odločanje, spletna trgovina, poslovno komuniciranje, odnosi s strankami
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:T. Babič
Year:2023
Number of pages:III, 57, 6 str.
PID:20.500.12556/RUL-155198 This link opens in a new window
UDC:339.138
COBISS.SI-ID:186027779 This link opens in a new window
Publication date in RUL:21.03.2024
Views:557
Downloads:56
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BABIČ, Tjaša, 2023, Porabnikovo zaznavanje in naklonjenost digitalnemu trženju in spletnemu nakupovanju : magistrsko delo [online]. Master’s thesis. Ljubljana : T. Babič. [Accessed 28 March 2025]. Retrieved from: https://repozitorij.uni-lj.si/IzpisGradiva.php?lang=eng&id=155198
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Secondary language

Language:English
Title:Consumer perception and preference for digital marketing and online shopping
Keywords:marketing, electronic marketing, consumer behaviour, purchasing, decision making, online shopping, business communication, customer relationship

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